Explore Our Services
Research-driven advisory for organizations navigating growth, change, and complexity.
Fetter Advisory helps organizations understand what is happening beneath the surface of a challenge, identify what is getting in the way, and determine what to do next.
Through structured research, stakeholder insight, and practical analysis, engagements turn complex questions into clear findings and actionable recommendations.
Wherever your business is, there’s a place to start.
1. Get your footing
For solo owners and small teams who need structure or need to be found.
Growth Roadmap
“I know I need a plan. I just don’t have time to build one alone.”
One working session, then a plan you run yourself. We look at where your business stands today, where you want it to be in 12–24 months, and what to put in place first.
You’ll leave with:
A snapshot of your hours and admin time next to national averages
Two progress numbers to track, one for time or money and one for your people
A weekly 30-minute rhythm and a simple way to sort priorities
2–3 written step-by-step procedures for the tasks eating your week
A clear list of who owns what responsibilities within your organization
A Growth Path showing what comes next, and when
Timeline: about 1–2 weeks, plus a 30-day check-in
Your time: about 2–2.5 hours with me, then 30 minutes a week
$1,800
Quick Start
“People who’ve worked with me love my work. Nobody else can find it.”
I set up your online presence for you, in your own accounts, so your reputation finally shows up where customers look.
Done for you:
Google Business Profile cleaned up and completed
A simple way to ask every happy customer for a review, starting with your last 10–20 clients
A referral thank-you message
Real reviews added to your website
A snapshot of how you compare online to three local competitors
In the larger packages: social media set up with the first month of posts scheduled, directory profiles on industry-specific sites, website quick fixes, and a lead tracker
Systems built out for you in CRM and Sales platforms
Plus any other work we agree on together in your scope of work.
Timeline: about 1–2 weeks
Your time: about an hour (one call, photos, and a client list)
From $1,800
2. Build the system
For growing businesses of about 2–25 people where everything still runs through the owner.
Foundation Build
“The business lives in my head. I can’t grow, hire, or take a week off until that changes.”
I build your business operating system with you, the structure that lets the business carry more of its own weight. There’s no homework. We work in short sessions, and I do the setup.
What we build together:
Your owner’s dashboard: today’s priorities, your weekly rhythm, your numbers and quarterly goals in one place
Finances: a monthly money routine, a check that your prices are actually paying you, and invoicing and collections steps
Sales and customers: a lead tracker, a referral system, and simple scripts for inquiries and price questions
Marketing: your online presence, review requests, and a way to tell the story of your work
Operations: a library of step-by-step procedures and a clear “who owns what” across the business
People and roles: a hiring plan in order, role descriptions, an onboarding checklist, and a team handbook
Training: for you and your team, with check-ins at 30, 60, and 90 days
Timeline: 5–10 weeks, depending on the option
Your time: about 2 hours a week
From $9,500
Sales and Staff Playbook
“I sell and operate by instinct. I need a way to teach it to someone else.”
A sales and/or staff system built on what works in your industry and your local market, written down so you can train the people you hire.
You’ll get:
Sales
A market check of how competitors near you price, package, and sell
Your offer and pricing, including a package or membership option for repeat business
Your best customer groups and local referral partners
Short scripts for inquiries, booking, price questions, rebooking and referral asks
Lead capture: a website sign-up, a welcome email and a monthly email template
Staff
Step-by-step procedures for the tasks your team does every day
Clear roles: who owns what, and what each person can decide without asking
An onboarding checklist for a new hire’s first day, week, and month
A short team handbook covering your standards, expectations, and how you work together
Training
A written playbook your team can refer back to
A 60-minute training session for your team, with a 30-day check-in
Timeline: about 4 weeks
Your time: a kickoff call and the team training session
$2,400
3. Solve a specific problem
For established businesses, municipalities, and organizations.
Strategic Assessment → Strategy → Implementation
“Something keeps going wrong, and we can’t see where it starts.”
I start by understanding, not assuming. Real interviews, real documents, real evidence. What you get back is something you can stand behind.
Strategic Assessment (1–2 weeks): interviews with the people closest to the problem, a document review, and a clear written diagnosis of what’s driving it. From $5,000
Research & Strategy (4–6 weeks): a full plan with a small number of clear recommendations, each with an owner and an order. From $12,000
Implementation (monthly): hands-on support putting the plan in place, including training, facilitation, and tools, then measuring whether it worked. From $3,000/month
Not sure what service you need?
You don't need to diagnose the problem before contacting Fetter Advisory.
If your organization is growing, facing a persistent challenge, preparing for change, or making an important decision, we can start with the question you're trying to answer.
What We Offer Established Organizations
Strategic Research & Organizational Assessment
When something isn't working—or an organization is preparing for its next stage—the first step is understanding why.
Fetter Advisory conducts focused assessments to examine how people, processes, communication, and organizational systems are functioning in practice.
An engagement may include stakeholder interviews, document and process review, qualitative and quantitative analysis, customer or employee feedback, and relevant external research.
Best for organizations asking questions like:
Where are our biggest operational barriers?
Why is this process creating so much friction?
What are our employees, customers, or stakeholders actually experiencing?
What should we address before we grow further?
Where should leadership focus its attention?
Growth & Operational Strategy
Growth often exposes systems that worked when an organization was smaller but no longer support what it is becoming.
Fetter Advisory helps leadership examine workflows, responsibilities, communication, decision-making, customer experience, and organizational practices to identify where greater structure or clarity is needed.
The goal isn't to add unnecessary bureaucracy. It is to help the organization operate intentionally as it grows.
Potential areas of focus include: workflow and process improvement, role and responsibility clarity, customer experience, internal communication, organizational readiness, and growth-related operational challenges.
Stakeholder & Customer Insights
Important decisions are often made with incomplete information about the people most affected by them.
Fetter Advisory uses structured research to understand the experiences, perceptions, needs, and barriers of customers, employees, community members, partners, or other stakeholders.
Depending on the question, this may include interviews, surveys, existing-data analysis, research synthesis, or a combination of methods.
Findings are translated into clear themes and recommendations leadership can actually use.
Communication & Implementation Strategy
A good decision does not automatically lead to successful implementation.
Fetter Advisory helps organizations understand how information, trust, behavior, organizational systems, and stakeholder experience can affect whether a new initiative actually works in practice.
Engagements can support organizations preparing for change, introducing a new process, communicating complex information, responding to stakeholder concerns, or struggling to turn strategy into action.
Systems & Workflow Design
Sometimes the answer isn't another recommendation. It's a better way of working.
Fetter Advisory helps organizations turn strategy into practical systems—designing workflows, processes, and digital tools around how the organization actually operates.
This may include client or project management systems, internal knowledge hubs, research and documentation systems, intake and follow-up processes, reporting workflows, CRM organization, AI-supported workflows, and other operational infrastructure.
We can assess what you're currently using, identify gaps and unnecessary complexity, recommend the right tools, and build the system with you.
When appropriate, Fetter Advisory can also design and implement customized solutions using platforms such as Notion, HubSpot, Google Workspace, QuickBooks, and approved AI tools. Systems are documented, tested, and transferred to your organization so your team retains ownership and can continue using them independently.
The goal isn't more software. It's a clearer, more effective way to work.
Custom Advisory Engagements
Not every organizational challenge fits neatly into a predefined service.
Fetter Advisory also develops custom research and advisory engagements around a specific organizational question, decision, or challenge.
If you know something needs attention but aren't yet sure what kind of project you need, the initial conversation is designed to help define the problem before defining the scope.
Past Project
A Utilities-Focused Policy and Communication Study
Water Accountability and Equity in Mobile Home Parks (Fort Collins area)