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February 14, 2025Executive Advisory
A strategic partner for the decisions only you can make.
For owners, executives, and public-sector leaders facing a consequential call — a hire, a pivot, a team that isn't rowing together, a decision the community will scrutinize. I bring the research before the opinion, so you leave with a decision you can defend.
Confidential engagements · Mutual NDA · E&O insured
Most growing organizations don't have a strategy problem. They have a people-and-trust problem that looks like a strategy problem.
That's the lens I bring to every engagement. Trained in public policy and sociology, I look at how people actually experience your decisions — your team, your customers, your community — and build the strategy around what holds up in practice.
Jackie Fetter, M.P.P. — Principal Advisor
Three ways to work together
Decide. Align. Advise.
Start where the pressure is. Most leaders begin with one decision and stay for the partnership.
Align
The Leadership Strategy Day
A facilitated day for you and your leadership team to name what's really in the way and agree on the next 90 days.
Confidential interview with each leader
Anonymous leadership survey and synthesis
Full facilitated day, on-site
90-Day Priority Plan within 3 business days
30-day follow-up with you
Investment from $6,000
Often repeated quarterly.
Advise
Executive Advisory Retainer
A standing strategic partner. Regular sessions, a quick read on decisions between them, and someone who knows your organization as well as you do.
Scheduled strategy sessions
Access between sessions for a quick read
Decision Memos when the stakes call for one
Quarterly Strategy Days (Partner and up)
Six-month engagement
From $3,000 per month
Three levels of access, below.
Decide
The Decision Session
One consequential question, worked through with evidence. You leave with the decision, the reasoning, and your first 30 days.
Decision brief and document review
Two confidential stakeholder interviews
3-hour working session
Written Decision Memo in 48 hours
30-day check-in
Investment from $3,500
Credited in full toward any engagement within 30 days.
Inside a Decision Session
Not a call. A decision, with the homework done.
Most advisors bring opinions to the first meeting. I bring findings. By the time we sit down, I've reviewed your materials and talked to the people your decision affects.
Questions leaders bring
Do I hire a GM or promote from within? · Why are our best people leaving? · Should we bid public work? · How do we take a rate change to council without losing trust?
Decision brief
The question, the options on the table, what's at stake, and your deadline.
Research before the room
Document review, two confidential interviews, and a quick look at how others have handled it.
The working session · 3 hours
What I found. The real question underneath. Options and trade-offs, including who each one affects. Pressure-test your leaning. Commit.
Decision Memo · within 48 hours
The decision, the reasoning, the risks, and the first 30 days. Something you can hand to a partner, banker, or board.
30-day check-in
Did the decision hold? What changed? What's next?
Executive Advisory Retainer
Access to judgment, not a block of hours.
Every retainer begins with a written engagement charter: who has access, how, and what we're working toward. Six-month minimum; 10% off when paid in advance. Advisor $3,000 / month Monthly 90-minute strategy session A quick read on decisions, within one business day One Decision Memo per quarter
Partner Most chosen $5,000 / month Everything in Advisor Biweekly strategy sessions A Leadership Strategy Day each quarter I join one leadership meeting a month
Embedded $8,500 / month Everything in Partner Weekly strategy sessions I lead one strategic initiative end to end
Who I advise
Leaders carrying decisions that affect a lot of people.
Owners and executives
Of growing firms, typically 10 to 75 people, where the business has outgrown how decisions get made.
Public-sector leaders
City managers and utility, water, and public works directors facing a decision the community will scrutinize. Ask about the Executive Briefing.
M.P.P.
Master of Public Policy, Colorado State University
Award
Graduate Research Award, water accountability and equity
5,000
Volunteers coordinated during a regional flood response
10+ years
Building and running businesses of her own
Questions leaders ask
Why a fixed fee instead of hourly?
You're paying for a better decision, not my time. A fixed fee means you never hesitate to call, and I never have a reason to stretch the work.
Is it confidential?
Yes. Every engagement starts with a mutual NDA, and interview findings are shared as themes, never attributed to individuals.
In person or virtual?
Either. Strategy Days work best in person, anywhere along the Front Range. Decision Sessions and retainer meetings work well on video.
What if I don't need you?
I'll tell you. The first conversation is free, and sometimes the most useful thing I can say is that you already have what you need.
What decision is on your desk right now?
Tell me about it in a 30-minute conversation. We'll work out together whether a Decision Session, a Strategy Day, or something else is the right first step.
Request a ConversationRunning a smaller business? See packages for owner-led businesses